With just 3 weeks to go, the pressure is buiding and the stress levels are rising withing Group D! I am starting to source my range, which is obviously UK manufactured, starting with creating my pestel then moving onto creating my strategy. This week is said to be the worst within FMP as its when reality kicks in!
I must admit I am super stressing...I just hope I get it done!!!!
Sunday, 20 May 2012
Earlier this week I contacted Mulberry by email to ask for any promotional goods or look books they could give me, I also asked if I could visit the Mulberry factory in Somerset 'The Rookery' to have a look around as part of my research. I wasn't expecting a reply, but they replied the same day and have sent me lots of look books and other bits and pieces. With my research developing I have almost finished my range, with just 5 handbags and a few accessories to finish. I hope to source my range this week!!!
Wednesday, 16 May 2012
Lots of Love x
Friday, 11 May 2012
The past few days have been so busy! Everyone is starting to panic as we've only got 4 weeks to go until hand in day! AHHH!!! We had some more tutorials today and I had to change the amount of options for my Mini Me Mulberry range. The figures have decreased from 102 to 49, which is much better as the original concept was too keep it small and compact as it's new to Mulberry this SS12. I also discussed the fact that I wasn't going to now manufacture my range in the UK, which my teacher then explained that I should definately stick to my orignal concept as it all links with Mulberry being a British brand, and also this would mean me changing my SOI. So I am going to stick to the Mini Me Mulberry as a British Manufactured range for girls aged 3-10 years. FINAL! Over and Out!...
Tuesday, 8 May 2012
I had my tutorial with my sourcing teacher last week and we discussed the fact that Mini Me Mulberry is a range for young girls aged 3-10 years, that was going to be manufactured in the UK. This idea was discussed and it was explained to me that by having my range manufactured in Britain, this was making my FMP sourcing strategy alot harder than intended. She also explained that she thinks that having two concepts was unecessary with the actual range and then manufacturing in the UK. So therefore I have decided to source my range (clothing) from the sourced countries I have studied over the year (India,China and Europe). However Mulberry manufacture 30% of their handbags in their Somerset factory (The Rookery) and I am going to make sure all my Mini Me Mulberry handbags are all made there.
Tuesday, 1 May 2012
Sorry for the long gap between my posts guys..my internet has been down! Good news! Mini Me Mulberry has been accepeted and I am now ready to get started! In the time I haven't blogged I've done my sales and space mix and my option plan for the merchandising side, and have started to develop my customer profile and also my mood boards. I was just wondering guys...I have Mini Mulberry going into 4 London stores, shall I go online? Let me know what you think?